For Immediate Release

2014 Professional Bull Riders Built Ford Tough Series comes to The Arena at Gwinnett Center; Tickets on Sale Now.  

DULUTH, Ga.  Following a year hiatus, fans in the Atlanta area will once again get the opportunity to cheer on the stars of the PBR during the upcoming 2014 PBR Built Ford Tough Series season. 

During this two-day event, the Top 35 bull riders in the world will face off with foes nearly 10 times their weight in sinewy brawn during 8-second battles where only one athlete will be left standing. The action begins Saturday, Jan. 18, at 7:50 p.m. and 2 p.m. on Sunday, Jan. 19. 

The bull riders will face one bull each during Round 1 on Saturday and Round 2 on Sunday. Following Round 2, the top 10 to 15 riders with the highest cumulative scores will advance to the Built Ford Tough Championship Round that same day. The overall event winner will be the rider with the highest-combined score from all three rounds.

Among the stars expected to compete at the Gwinnett Center are former PBR World Champions Silvano Alves (2011, 2012), Renato Nunes (2010) and Kody Lostroh (2009), as well as previous Atlanta area victors J.B Mauney (2011) and Guilherme Marchi (2010).

Tickets, ranging in price from $18 to $103, are on sale now for the PBR’s return to The Arena at Gwinnett Center. Tickets can be purchased online at www.gwinnettcenter.com and via phone at 1-888-929-7849. Tickets are also available at The Arena at Gwinnett Center Box Office.

Georgia will be the third of 27 stops on the 2014 PBR Built Ford Tough Series schedule. The series also will travel to Chicago, Anaheim, Calif., and Dallas during its 18-state tour, culminating with the PBR Built Ford Tough World Finals in Las Vegas on Oct. 22-26 when the 2014 PBR World Champion, the bull rider who amasses the most points during the 2014 season, will receive the coveted world championship belt buckle and $1 million bonus.

The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

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About the Professional Bull Riders, Inc. (PBR)

The world’s premier bull riding organization, the PBR, celebrates 20 years of competition with the 2013 season. In just two decades, the dream of 20 bull riders has become a global sports phenomenon with PBR broadcasts reaching more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attending live events each year. PBR has paid out more than $120 million in earnings to its athletes, and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million ― the most of any western sports athlete in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.                                                                   

About Gwinnett Center:

Just minutes outside of Atlanta, Gwinnett Center’s 80-acre lakefront campus can accommodate a variety of events from concerts, performances, meetings, trade shows, conventions, banquets, and celebrations.  The multipurpose campus includes an amazing 13,000 seat arena, a 702-seat Performing Arts Center, 23 versatile meeting rooms, a 50,000 square foot exhibit hall, and a 21,600 square foot grand ballroom.  Gwinnett Center is beautifully landscaped and architecturally stunning facility with an award-winning outdoor private garden, soaring atriums and modern angles which provide a beautiful backdrop for any event. The campus, operated by the Gwinnett Convention and Visitors Bureau, distinguishes itself by hosting a diverse range of events, including the NCAA Women’s Gymnastics Championships, Lady Gaga, Catalyst Convention, George Strait, Beyoncé, Enrique Iglesias, Red Hot Chili Peppers, Menopause the Musical, American Idol Live!, Dave Matthews Band, Vicente Fernandez, Carrie Underwood, Eric Clapton, FLW Forrest Wood Cup, Michael Bublé, MUSE, and many more. For a full list of events, please visit www.gwinnettcenter.com for more event information.

Media Contact:
Jaclyn Miller
Gwinnett Center
770-813-7552
jmiller@gwinnettcenter.com